After almost two decades of building its brand and growing its products to almost three billion monthly users, Facebook can probably expect the same treatment. Google remains a subsidiary of Alphabet, but colloquially most people still call anything having to do with the company or its subsidiaries “Google,” for better or worse. In 2015, Google rolled out a new corporate structure of its own, creating a parent company known as Alphabet. Facebook still has 2.5 billion users, while their metaverse products likely have a few thousand users, at most.Ī major name change from one of tech’s biggest companies isn’t without precedent. Ultimately, distancing the company’s core business from a product associated with the most problems is an unsurprising move for them, but changing its name to Meta will require Facebook to align its core brand with a product that could be years from relevancy and could encounter many failures on the way to potential mainstream success. Last week, a story in The Verge floated that Facebook was mulling a name change to their corporate entity. In September, in a blog post called “Building the Metaverse Responsibly,” Facebook announced a $50 million fund dedicated toward investment in research “to ensure these products are developed responsibly.” This month, Facebook announced a smaller $10 million creator fund for developers on its nascent Horizon Worlds platform, and also detailed that it planned to hire a whopping 10,000 employees in the EU specifically to build out their metaverse platform. Zuckerberg hit the morning shows and dedicated a surprising amount of effort toward showcasing the small VR app. In August, Facebook organized an unusually large press push around a VR app designed to let people take meetings in VR. It was a surprise announcement for the trillion-dollar company, mainly because while Facebook has spent plenty of money and effort on virtual reality hardware, its social VR products have largely been short-lived failures and it had said barely anything about its beta Horizons social platform since announcing it more than a year-and-a-half earlier. In July, CEO Mark Zuckerberg announced in a Verge profile that Facebook was betting it all on the metaverse. Facebook had been laying the groundwork for this change for months, seemingly in an effort to move its core branding further from the relentless negative headlines surrounding its most popular product, which has been a lightning rod for angst among consumers. The name change comes at a… convenient time for Facebook, which has seen a sustained backlash to its brand, particularly in recent weeks after a former employee leaked a trove of documents to the media and government bodies detailing the missteps Facebook has made over the years in building out its platform responsibly. Our Standards: The Thomson Reuters Trust Principles.Company formerly known as Facebook unceremoniously kills off ‘Oculus’ brand 3:22-cv-02632.įor Dfinity: Dennis Ellis of Ellis George Cipollone O'Brien Annagueyįacebook changes name to Meta as it refocuses on virtual reality
District Court for the Northern District of California, No. It also said that a Meta executive outlined plans to adopt blockchain technologies in an internal memo, which would add to the likelihood of confusion between the companies.ĭfinity asked the court to stop Meta from using the logo and for an unspecified amount of money damages. Meta, Dfinity, and Dfinity's attorney did not immediately respond to requests for comment.įacebook Inc rebranded as Meta last October to reflect its plans to focus on the virtual-reality "metaverse." Meta has described its new logo as a "continuous loop" that resembles both the letter 'M' and an infinity sign, "symbolizing infinite horizons in the metaverse."ĭfinity's lawsuit said Meta's logo is confusingly similar to its logo. It registered a federal trademark for its infinity-symbol logo in 2018. Its Internet Computer is an "infinite" public blockchain network designed to host authenticated smart contracts. Switzerland-based Dfinity said being associated with Meta's "sordid" history with user privacy could hurt the non-profit's efforts to attract people to its blockchain platform, which it wants to use to "take on Big Tech and its growing control over user data."ĭfinity was founded in 2016. (Reuters) - A nonprofit blockchain developer sued Meta Platforms Inc in California federal court Friday, alleging a new logo adopted by the company formerly known as Facebook will cause consumer confusion with its own infinity-symbol logo. Lawsuit said association with Meta could hurt privacy-focused business.Blockchain nonprofit Dfinity Foundation said Meta's infinity-sign logo will be confused with its own.
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